Lakeland Laboratories

What works and what doesn't in marketing

Why Not Creating a Pool for Employees?

Posted by on Sep 26, 2016

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A swimming pool, wading pool or swimming bath is an area filled with water to allow swimming and other leisure activities. Many fitness centres, health clubs, and private clubs have pools used mostly for recreation or exercise. Many cities and towns have public pools for recreation. Many hotels also provide pools to their guests to use at their leisure. Now many educational institutions like schools, colleges, and universities are building pools for taking physical education classes, competitive athletics such as swimming teams, leisure, and recreational activities for the students. 
Profitability is the main objective of company owners. The company’s success depends on the performance of the employees, while poor performance is destructive to the company’s success. The owners should make sure to create a well-rounded working environment and approach to all its workforce. A swimming pool in the office can add up to a better working environment for the employees. Swimming is one such recreational activity that everybody is fond of. 
Then why there are no pools for employees in their offices? Employees are humans too, and they also need a break from their hectic life. But every time it is not possible for them to take leave from work for going on a vacation or have a leisure time at pools. But if there are pools in offices they can enjoy a leisure time even during the work hours. 
Benefits of Having A Pool At Office

Recently, we have seen many corporate offices coming up with swimming pools in their offices. One such big example is Google office. A pool theme in an office adds distinctive elements that run throughout. It includes pool lights lighting the hallways and sounds of the water surfing fills the air. Now this trend is also being followed in Sunshine Coast, Queensland. Company owners are hiring Sunshine Coast pool builder to install swimming pool in their offices. 

Companies now want to create a space that is open, comfortable and conducive to new lifestyles. So that their employees can meet, sit, think and spread out at the poolside. This step has inspired collaborative work among employees and given them space away from their desks. Pools provide an open place to the employees to interact and their ideas to buzz.

Thus by building pool for employees a company can not only keep the employees happy but also maintain productivity. It is a one-time investment to increase profits. 

Types of Pools That Can Be Built In Offices

As swimming pools are available in different styles, so companies can decide that which type of pool they want to install in their offices.

•    Hot Tubs and Spas- These are pools are generally filled with hot water. It is used for hydrotherapy and relaxation. These are mainly built in resorts, hotels, homes, clubs and massage parlours. But companies can also try this style of pool in their offices. This will help the employees to reduce their stress at work.
•    Full-Length Lap Pool- These are special swimming pools that are also used for various water sports and diving, and also training of lifeguards. These swimming pools are for those who want to have a great swimming experience because of its full length. Companies should identify that which type of employees they are having as full-length pools are perfect for building a competitive spirit in them.
•    Conventional In Ground Pool- These are the classic swimming pools that we generally see everywhere. These pools are for those people who like pleasuring and splashing around and sunbathing across the poolside. Offices are ideal places for building this type of pool, as who will not want to have a sunbath across a poolside.
•    Swim Spa- These are chiefly large hot water tubs having water jets in it, that creates a continuous current in the pool. The current allows people to do water resistance exercises and swim in a fixed place. The office can have swim spas as these are good for activities, affordable and also take up less space.

So, companies should be focused on the happiness of the employees and try to fulfill all their needs. The happiness of employees leads them to be connected, focused, invaluable and creative. Thus building a pool is beneficial for both the company and their employees.

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Example of A Good SEO Proposal For Your Business

Posted by on Jul 18, 2016

In order to see an example of a good SEO proposal, you need to know what a client looks for while evaluating the SEO proposal of an agency for their seo services The first key decision here would be regarding whether to have an in-house team or to have an external agency. Both these approaches are good and have their own benefits. Many times businesses like to go with a combination of both these approaches. This helps to make use of best practices and you are able to get on-going guidance too. Also please Websites that Sell Site Stats
Once you decide to work with a SEO agency, you will have to select the right one from a range of agencies. This is where an example of a good SEO proposal can be really handy. The key factors which clients look for in a SEO proposal are listed here. 
Initial Audit 
A SEO agency needs to review existing performance in order to identify problems which need to be fixed. Then the proposal needs to establish a baseline for measuring their future SEO efforts.  Keyword identification is where the real SEO work will start. This process will allow the SEO agency to work with the existing keyword target lists. They need to be able to prioritize keywords that are most relevant to your business. Do note that clients are looking for quantitative techniques as they want to know the opportunity as well as returns from the SEO that they plan to employ. They want specific proposal that will detail how the SEO agency will be reviewing any specific product category. 
Benchmarking Of Competitors
In addition to keyword identification, the SEO proposal would also include the competitor benchmarking process. This would involve picking out various competitors in the search results. The client would like to benchmark performance against all these competitors. A technical audit will also be required. This will check various search engine robots which successfully crawl as well as index different pages of websites. This would involve an analysis of re-directs or duplicate content as well as sitemaps in addition to crawler access and source code. As you can see, a proposal for a client has to detail all this so that the client can understand how one agency is better than another. You can make it more specific by detailing a particularly challenging area that you would be focusing on.
A good SEO proposal will also detail the importance of having a natural link profile. This would include identifying the poor quality links. This would require looking at the processes and tools which will be used by the SEO agency.
There will have to be some amount of on-site and off-site content review done in order to know its effectiveness. This would include review of products pages, blogs, and content marketing assets such as infographics, landing pages, articles and so on. Review will have to be done on the content being syndicated on other sites and linking it back to the website of the client. Read more:Starting your business checklist

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How To Complete A Marketing Test?

Posted by on Jun 4, 2016

Marketing is one essential part of the business and you may able to understand the products potential in the market. When launching a new mass product, a complete marketing test ensures the product and provides the valuable information about the customer’s response and distribution issues. After completing the market test you can move forward with your full product launch with confidence. So every business owner used to perform marketing test for the sake of business promotion and development. In order to gain relevant information regarding this article continue reading this page till the end and enjoy.


What Is A Marketing Test?

In a product development stage the product and marketing plan exposed on a sample of a population, and decide to eliminate before its full launch. So this helps in comprising the real life buying situations and performs the best evaluation exercises. Based on the quality and quantity of sales data observed the final decision is made, test marketing is done during the last few weeks. For expensive products, this type of marketing test is best suitable and good for fast moving packaged goods. Prior releasing the product this test marketing is essential to focus the people’s reaction to the new product.

Approach People For Target Market:

People’s approach is good to get all aspects of the products and services. Sometimes marketing test focused on young wealthy women, as the ideal group of peoples approaches easily point out the strength and weakness of the product. Half of the people love the product and some may hate them due to various reasons. Honest feedback may help you to refine and improve your offer, in the marketing test they disparate the views to motivate them. This type comes under the qualitative research and helps you to fine tune in your early developmental process.

Marketing Test Is Extremely Valuable:

Everyone money and time are highly valuable, so no one wants to waste their time in investing in producing the product and services. A complete marketing test prior you produce and sell it for the sake of earning the sales and profit you desired. The marketing test may save you a lot of money and helps you in losing your dollars. Vital information you gain from a complete marketing test are,

  • Demand for a product is clearly noticed
  • Pricing structure within a market for a particular product
  • Find the direct and indirect competition
  • Establish the most effective distribution and right marketing channels
  • This gives the motivational benefits to the business owner

Marketing investments include the advertising, promotion, sampling and direct marketing. The marketing test gives the both the development, production, and cost of implementing. Actually, this marketing test accurately monitors the product usage among the consumer.

Concluding Words:

A complete market test provides the satisfactory results and helps to forecast the sales level and patterns. Obviously test is large parts that jumping into an idea in the business world. It saves your too much expense and even a bad PR. So every business people used to perform for their improvement.

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